Our Values

This is how we roll!
8 things to know about our company.
  1. We do this because we love it! Our business is built on motivation. We’re passionate people who believe in relentlessly exploring the human experience and connection. We’re passionate, playful and deeply invested in our tribe.
  2. We believe in the power of positivity. It doesn’t matter what you want to create, experience or implement. We hold an unshakeable belief in positivity, passion and focus. We can make just about anything come to life when we stay positive and work together.
  3. We’re here to create change.
  4. We don’t do mediocre. We give our all… and then some. We’re obsessive about going above and beyond for ourselves and every person in our #FitFam.
  5. We sell stuff. We’re proud to create and represent some of the best self-development and health tools available. We strive to make every single person feel understood, feel informed and feel empowered to invest in a company that cares about them for the long game.
  6. TRUST. We’re plain-speakers who mean what we say. We’re honest with our customers, our audience and each other. When mistakes happen, we take responsibility and do everything in our power to make things right.
  7. BELIEVE. We’re relentlessly optimistic and believe in the power we can create. Through innovation, commitment, and accountability, our focus is to help you TRUST AND BELIEVE in yourself in an effort to become the best YOU possible!
  8. Kindness only policy. We have a zero-tolerance policy for mean-spirited, dishonest or not so nice people. In our community, on our team or as customers. That extends to any practice of racism, ageism, sexism or any other ism that’s rooted from hate.